If you're a Realtor in 2025, chances are you already know that social media matters. But here’s the real question: how often are you actually showing up?

According to reports from the National Association of Realtors, nearly half of all agents who use social media daily are seeing the biggest returns—up to $9.5 million in average annual sales volume. On the flip side, agents who rarely post are averaging closer to $3 million. That’s a big gap.

What this tells us is simple: consistency isn’t just nice—it’s impactful.

But let’s be real. Between listings, showings, contracts, and follow-ups, staying consistent online is hard. That’s where technology can help—not by replacing your presence, but by supporting it. Whether it’s sharing a market insight, highlighting a new property, or staying visible during a slow week, tools like AI avatars can take the edge off the pressure to always be on.

Even so, what matters most is still the human connection. The message might come through a screen, but the meaning has to come from you—your experience, your voice, your story.

The goal isn’t to automate who you are. It’s to make it easier to stay present and stay real.

Social media isn’t going away. Neither is the need for trust. And showing up—day by day, post by post—still makes a difference.