Lately, I’ve had a lot of conversations with people—founders, creators, friends—who feel burned out from trying to keep up with their online presence. The pressure to always be posting, commenting, sharing, showing. And not just showing—showing up as your best self, all the time. It’s exhausting.

I get it. There’s something about curating your digital self that feels heavier than it used to. Social media used to be more playful. Now it’s strategy. Your profile is your pitch. Your posts are your positioning. And it’s easy to feel like if you’re not actively online, you’re falling behind.

But here’s the thing: disappearing completely isn’t the answer either.

People still want to hear from you. They want to know what you’re building, what you’re learning, how you think. That desire for connection hasn’t gone away. If anything, it’s grown. But how we show up can change.

We can be more intentional. We can create systems and tools that make showing up feel less overwhelming. We can give ourselves permission to not be “on” all the time—and still stay connected in ways that feel human.

What matters is that the voice people hear—the message you put out—is still you. Honest. Clear. And rooted in something real.

Because it’s not about always being visible. It’s about showing up in a way that’s sustainable—and true.

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